you remember the first advertisement for an Italian telephone company? The slogan was A CALL IT EXTENDS THE LIFE. A nice country, with a testimonial, Massimo Lopez, effective and convincing in front of a firing squad where he asks, as sentenced to death last wish, you can make a phone call. In fact, the long distance from the desert never ends and the campaign has continued with other episodes.
From then on the liberalization of the telephone and the invasion of mobile phones and brought us a flood of advertising and testimonial including a dog, Megan Gale, Mike Bongiorno with Fiorello, the Hunziker and Max Giusti, Aldo Giovanni e Giacomo Abatantuono, Panariello and Incontrada, Totti and his wife, etc..
Apart from the first spot and the trio of Mike Fiore, the creativity has gone into calendo then, more than the product they made the testimonials from owners.
no coincidence that Tim has made a simple argument: Belen is the chick of the moment in the imagination of Italians, De Sica plays the butterfly cinepanettoni of movies that big box office successes, we put them together and triumphs. After a year, it seems that the phone company is going back on his feet, the product fails to emerge (in a nutshell, probably in spite of the incessant campaign, Tim does not get satisfactory economic performance). From Hence the decision to hold a competition between different agencies to renew the whole campaign.
Moral: Belen De Sica and finally they will leave.
The TV has eaten the monster he created. The same fate will happen to
Franceschino and Ilary?
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